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Saint West just landed a Nike deal with his mom and LeBron James

Kim Kardashian's son Saint, 10, just scored a major Nike campaign deal alongside LeBron James and Cristiano Ronaldo. Here's what we know.

June 5, 2026 2 min read ViralVein editorial
Saint West just landed a Nike deal with his mom and LeBron James

Kim Kardashian's 10-year-old son Saint is officially moving into the spotlight. He's scored a spot in Nike's latest campaign, and he's not doing it alone — his mom's right there with him, along with some seriously heavy hitters like LeBron James and Cristiano Ronaldo.

So yeah, the kid's got company. This isn't some small-time gig either. Getting tapped for a Nike campaign with that roster of names attached? That's the kind of debut most child actors dream about. And Saint's barely into double digits.

Kim's been quietly building her kids into household names for years now, but this feels different. It's one thing to grow up in front of cameras on a reality show. It's another to land a major brand partnership at 10. The campaign brings together athletes and personalities that basically span every sport and market segment Nike cares about, so the reach here is enormous.

The whole thing makes sense from a branding angle — Kim's got the star power, Saint's got the novelty factor of being her kid, and then you throw in actual world-class athletes and suddenly you've got something that works across demographics. Nike gets credibility with the sports crowd and the celebrity-obsessed crowd simultaneously.

Whether Saint's actually interested in sports or if this is just another chapter in the Kardashian empire's never-ending expansion remains to be seen. But at 10 years old, he's already got a resume that most people would kill for. His siblings have been part of the family's various deals before, but landing something this high-profile this young is kind of a big moment for him specifically.

The campaign itself hasn't dropped full details yet, but given the names involved, it's clearly meant to be something with serious production value. Not exactly the kind of thing most kids get to check off before they hit middle school.